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Salud, Ciencia y Tecnología Metaverse Basic and Applied Research Data & Metadata Interdisciplinary Rehabilitation Salud, Ciencia y Tecnología - Serie de Conferencias Community and Interculturality in Dialogue Seminars in Medical Writing and Education Health Leadership and Quality of Life Gamification and Augmented Reality Southern perspective / Perspectiva austral
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Original
Published: 2023-12-17
DOI: https://doi.org/10.56294/piii202322

Determination of the global synthetic index of competitiveness of the Travel agency Havanatur S.A

By
Sandro Felipe Acosta Mesa ,
Sandro Felipe Acosta Mesa

Facultad de Turismo, Universidad de La Habana, La Habana, Cuba

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Dariel Armstrong Zulueta ,
Dariel Armstrong Zulueta

Departamento Turismo, Facultad de Turismo, Universidad de La Habana, La Habana, Cuba

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Beisayda Moreno Aponte ,
Beisayda Moreno Aponte

Facultad de Turismo, Universidad de La Habana, La Habana, Cuba

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Abstract

An increasingly globalized world brings with it more intense competition, as well as growing trade and investment flows. In the moments of tension that the tourism sector is experiencing after COVID-19, the formulation of business strategies based on competitiveness is essential. However, in travel agencies studies of this type are the rarest. The negative impact of the non-evaluation of competitiveness in the incoming travel agencies that make up the OSDE Viajes Cuba is shown. To solve this problem, the objective was set: Determine the Global Synthetic Competitiveness Index of the travel agency Havanatur S.A. The applied methodology consists of three phases and six stages, for the identification of the most suitable procedure, composed of dimensions and indicators, statistical methods, logical scheme for calculating the competitiveness index. This allowed us to reach the following results: the chosen procedure could be perfected; The determination of the Synthetic Competitiveness Indices showed the current situation of the agencies under study; It allowed the comparison by dimensions and indicators with other agencies, as well as the determination of the main factors that affect their competitiveness as tourism companies.

How to Cite

1.
Acosta Mesa SF, Armstrong Zulueta D, Moreno Aponte B. Determination of the global synthetic index of competitiveness of the Travel agency Havanatur S.A. SCT Proceedings in Interdisciplinary Insights and Innovations [Internet]. 2023 Dec. 17 [cited 2024 Jul. 6];1:22. Available from: https://proceedings.saludcyt.ar/index.php/piii/article/view/22

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The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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Vol. 1 (2023)
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