Universidad Tecnológica del Perú. Perú.
Universidad Tecnológica del Perú. Perú.
Universidad Tecnológica del Perú. Perú.
Universidad Tecnológica del Perú. Perú.
Universidad Tecnológica del Perú. Perú.
The objective of this study was to examine the relationship between digital marketing and brand positioning of a company in the dental sector in the northern area of Lima in the year 2023. Descriptive-correlational research was conducted with a quantitative approach and non-experimental design. The sample comprised 109 patients who were administered a survey using a structured questionnaire to evaluate the connection between the two variables. Statistical analysis of the data is presented using tables and graphs, including correlation analysis to test for the existence of a relationship. The inferential statistical test was used to contrast the hypotheses, confirming a significant positive correlation, although moderate (Spearman's Rho coefficient = 0.817), with a significance level (p=0.000). concluding that as the use of digital marketing strategies increases, the positioning of the dental center in northern Lima will be strengthened in the year 2023
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