Skip to main navigation menu Skip to main content Skip to site footer
English | Spanish
Current Archives

Impact of Social Media Marketing and Collaboration with Influencers in the Beauty Industry in Colombia

Natalia Alvis Gómez ,
Natalia Alvis Gómez

Corporación unificada nacional de educación superior – CUN. Florencia Caquetá, Colombia

Search this author on:

PubMed | Google Scholar


This research article examines the importance of social media marketing strategies and collaboration with influencers in the beauty industry in Colombia. Social media has reached significant penetration in Colombia, with over 32.9 million users in 2021. Platforms such as Instagram, Facebook, and YouTube are especially relevant in the beauty sector, allowing companies to expand their reach, interact directly with customers, and effectively position their brands. Paid advertising options on social media offer beauty companies the ability to increase their visibility and generate significant conversions. Advertising, along with advanced targeting and detailed performance metrics, enables companies to maximize their advertising return on investment, reaching highly specific audiences and increasing the effectiveness of their

How to Cite

Alvis Gómez N. Impact of Social Media Marketing and Collaboration with Influencers in the Beauty Industry in Colombia. SCT Proceedings in Interdisciplinary Insights and Innovations [Internet]. 2024 Apr. 7 [cited 2024 Jun. 16];2:241. Available from:

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

Article metrics

Google scholar: See link

The statements, opinions and data contained in the journal are solely those of the individual authors and contributors and not of the publisher and the editor(s). We stay neutral with regard to jurisdictional claims in published maps and institutional affiliations.