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Salud, Ciencia y Tecnología Metaverse Basic and Applied Research Data & Metadata Interdisciplinary Rehabilitation Salud, Ciencia y Tecnología - Serie de Conferencias Community and Interculturality in Dialogue Seminars in Medical Writing and Education Health Leadership and Quality of Life Gamification and Augmented Reality Southern perspective / Perspectiva austral
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Original
Published: 2024-04-07
DOI: https://doi.org/10.56294/piii2024241

Impact of Social Media Marketing and Collaboration with Influencers in the Beauty Industry in Colombia

By
Natalia Alvis Gómez ,
Natalia Alvis Gómez

Corporación unificada nacional de educación superior – CUN. Florencia Caquetá, Colombia

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Abstract

This research article examines the importance of social media marketing strategies and collaboration with influencers in the beauty industry in Colombia. Social media has reached significant penetration in Colombia, with over 32.9 million users in 2021. Platforms such as Instagram, Facebook, and YouTube are especially relevant in the beauty sector, allowing companies to expand their reach, interact directly with customers, and effectively position their brands. Paid advertising options on social media offer beauty companies the ability to increase their visibility and generate significant conversions. Advertising, along with advanced targeting and detailed performance metrics, enables companies to maximize their advertising return on investment, reaching highly specific audiences and increasing the effectiveness of their

Keywords:

Social media marketing,
Beauty influencers,
Brand positioning,
Advertising strategies,
Colombia,

How to Cite

1.
Alvis Gómez N. Impact of Social Media Marketing and Collaboration with Influencers in the Beauty Industry in Colombia. SCT Proceedings in Interdisciplinary Insights and Innovations [Internet]. 2024 Apr. 7 [cited 2024 Jul. 6];2:241. Available from: https://proceedings.saludcyt.ar/index.php/piii/article/view/241

Copyright Notice

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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Vol. 2 (2024)
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