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Conference Abstract

Role of the media in the 2023 electoral agenda

By
Emilio Recart ,
Emilio Recart

Laboratorio de la Conciencia, Instituto de Fisiolía, Biología Molecular y Neurociencia. Buenos Aires, Argentina

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Danai Broggi ,
Danai Broggi

Universidad de Buenos Aires, Facultad de Psicología. Buenos Aires, Argentina

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Damian Furman ,
Damian Furman

Universidad de Buenos Aires, Instituto de las Ciencias de la Computación. Buenos Aires, Argentina

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Juan Manuel Perez ,
Juan Manuel Perez

Universidad de Buenos Aires, Instituto de las Ciencias de la Computación. Buenos Aires, Argentina

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Pablo Nicolás Fernandez Larrosa ,
Pablo Nicolás Fernandez Larrosa

Laboratorio de la Conciencia, Instituto de Fisiolía, Biología Molecular y Neurociencia. Buenos Aires, Argentina

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Abstract

Text sentiment analysis is a valuable tool in natural language processing, allowing the inference of emotional valuations in texts. Initially designed for English tweets, we have adapted these algorithms to analyze Spanish news headlines 1. During the 2019 election, major candidates received increased media attention and were the subject of more positive coverage 2. In our current study, we analyzed 12,059 news headlines published by mainstream media during the 2023 election. We observed that 58.35% of the headlines mentioned Milei, followed by 29.54% Massa, and 10.76% Bullrich, while Bregman and Schiaretti had a lower presence. We excluded the latter from the analysis due to their low support. The Kruskal-Wallis analysis showed significant differences in mean positivity among the remaining candidates (H=10.63; p<0.005), especially between Bullrich-Milei (p<0.04) and Massa-Milei (p<0.0001). For the ballotage, the mean positivity of Milei and Massa was almost significant (p<0.057). A time series analysis revealed an increase in positivity towards Massa before the general election, but positivity towards Milei predominated before the ballotage. Although social networks are the main platform to disseminate libertarian ideas associated with Milei, the press media have favored his candidacy (along with Bullrich), establishing a common right-wing political agenda. This is reflected in the mentions and positivity associated with the libertarian candidate, suggesting a significant influence of the media in the public perception of the candidates during the electoral process

How to Cite

1.
Recart E, Broggi D, Furman D, Perez JM, Fernandez Larrosa PN. Role of the media in the 2023 electoral agenda. SCT Proceedings in Interdisciplinary Insights and Innovations [Internet]. 2024 May 8 [cited 2024 Jun. 16];2:300. Available from: https://proceedings.saludcyt.ar/index.php/piii/article/view/300

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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